Google acquired DoubleClick for $3.1 billion

DoubleClick, a global leader in digital marketing technology and services acquired by Google for $3.1 billion in cash from San Francisco-based private equity firm Hellman & Friedman along with JMI Equity and management. The acquisition will combine DoubleClick's expertise in ad management technology for media buyers and sellers with Google's leading advertising platform and publisher monetization services. The Google source says that, The acquisition would be greater and more useful for online users, advertisers, and publishers. The combination of Google and DoubleClick will offer superior tools for targeting, serving and analyzing online ads of all types, significantly benefiting customers and consumers:
  • For users, the combined company will deliver an improved experience on the web, by increasing the relevancy and the quality of the ads they see.
  • For online publishers, the combination provides access to new advertisers, which creates a powerful opportunity to monetize their inventory more efficiently.
  • For agencies and advertisers, Google and DoubleClick will provide an easy and efficient way to manage both search and display ads in one place. They will be able to optimize their ad spending across different online media using a common set of metrics.

Joost TV at your way

After a few month of waiting , finally I got beta test invitation from Joost. I have downloaded it and test it. Nothing was working at first site, there was a connection error problem... In evening I received a mail from Joost side informing new 9.2 version and bug of 9.1 version. Finally, I had installed newer version and opened the program. The graphic is quite interesting and amazing just giving me feel a theater. Picture and audio quality of the program is very good. I found very fast good streaming ratio at 256Kbps internet connection speed. Joost supports many programs including National Geographic Channel and some Indian channel but not all of them are working now because of beta release. The program is in beta and not open for public users now. You can register at site and it is up to Joost to send you invitation to test program. Joost TV also require Joost credential each time to run the program. The program can be run on multiple PC in same network or different network but you need to supply credential from each PC. This simply mean you need to expose your login id and password to others. Now register on the site and wait for your turn to get the Joost work on your PC.
Internet Explorer IE for Linux

Internet Explorer IE for Linux

So long time has gone.. I was desperately looking for the solution to use internet explorer under Linux. I had tested solutions using wine but nothing is perfect to suit my need. Finally, i found IEs4Linus package to use IE5,IE5.5 and IE6 in various distribution of Linux including Fedora, Ubuntu,…continue reading →

Difference between DataGrid and DataGridView control

The New DataGridView control introduced in Visual Studio .Net 2005 supports advanced features that was not included in earlier version of DataGrid control. The DataGridView control flexible and easier to extend and customize than the DataGrid control. I have sorted down difference between DataGrid and DataGridView control in following points.…continue reading →